SEO News: Google Expands AI Mode Beyond English

SEO News: Google Expands AI Mode Beyond English

Google has expanded AI Mode in Search to five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This marks a major step in making Google’s advanced AI-powered search experience accessible worldwide, following its expansion to 180 countries and territories just weeks ago.

What Is AI Mode?

AI Mode is a dedicated tab within Google Search that provides AI-generated results in a conversational interface. Unlike standard search results, it uses Google’s Gemini 2.5 model to break down complex queries, run multiple related searches (“query fan-out”), and compile comprehensive answers.

Users can interact with AI Mode through text, voice, or images, and ask conversational follow-ups similar to AI Overviews and Gemini chat. Google designed this feature to help with searches that require comparisons, exploration, or reasoning.

What Changed?

Until now, AI Mode was primarily available in English. With today’s update, it now works in:

• Hindi

• Indonesian

• Japanese

• Korean

• Brazilian Portuguese

Google explained that expanding AI Mode goes beyond simple translation it requires localized understanding of information, ensuring that results are both accurate and relevant for each market.

Why It Matters for Dallas Businesses

While Dallas-based companies primarily operate in English, this expansion signals Google’s long-term commitment to AI Mode as a central part of Search. Local businesses should pay attention because:

• Multilingual customers in Dallas: The Dallas metroplex is one of the most diverse in the U.S., with large Hispanic, Asian, and international communities. If these communities begin using AI Mode in their preferred languages, businesses with localized, multilingual web content will have an edge.

• Future English enhancements: Every new language rollout improves the underlying AI infrastructure. That means English AI Mode will also get smarter and more refined.

• SEO tracking challenges: Google confirmed that Search Console does not separate AI Mode traffic from traditional search data. For Dallas marketing teams, this means performance tracking may get murkier as AI Mode adoption grows.

What’s Next

Google has made it clear that AI Mode is not a small experiment it’s a core part of their search strategy. Expect rapid expansion into more languages and regions in the coming months. Dallas businesses should prepare now by:

• Reviewing how their content appears in AI-driven answers.

• Ensuring their websites load quickly and are multimodal-friendly (text, images, and potentially structured data).

• Considering multilingual support if targeting Dallas’s diverse communities.