Mystery of the Vanishing Google Business Profiles

Google Business Profiles Are Disappearing — What Dallas Businesses Need to Know

Over the past few days, reports have emerged across the web about Google Business Profiles (GBPs) mysteriously vanishing. Not suspended or flagged—just gone. Business owners are logging into their GBP dashboards to find their profiles missing, and they’re not alone.

Originally reported by Barry Schwartz at Search Engine Roundtable, the issue appears widespread and is now being investigated by Google.

What’s Going On?

• Business profiles are disappearing without warning from the GBP dashboard and Google Maps.
• There’s no suspension notice, email, or alert from Google.
• Businesses are losing visibility on Search and Maps.

What Types of Dallas Businesses Are at Risk?

This bug or glitch is affecting businesses across industries, but in Dallas, some types are particularly vulnerable:

• Law firms with multiple practitioner listings or locations
• Auto dealerships with brand-specific GBP setups
• Medical practices (e.g. chiropractors, dentists, urgent care centers)
• Local restaurants or food trucks using Maps for customer discovery
• Home service providers like HVAC, roofing, or plumbers relying on Maps traffic

If you’re a business in DFW that heavily relies on local search visibility—especially mobile-driven traffic—this situation could impact your revenue.

What the Community Is Saying

According to Barry’s article, community forums and Reddit are filled with complaints. Notably:

• Local Dallas SEO Joe Youngblood stated that none of their clients were impacted and that this is probably due to their lack of spammy business practices.
• Joy Hawkins reported multiple threads in 24 hours regarding missing profiles.
• Tim Capper reassured users that Google is working on a fix.
• One Reddit user said their law firm lost 3 out of 4 listings suddenly.

Some users found a strange workaround: toggling between “Images” and “All” in the dashboard sometimes makes profiles reappear—temporarily.

What You Should Do If You’re Affected

• Check your GBP dashboard with all filters (including “Images”).
• Document your listing info (profile ID, screenshots, categories).
• Follow updates on X (Twitter) and the Google Business Profile Help Forum.
• Report the issue once Google provides an official submission channel.

Final Thoughts for Dallas Business Owners

This issue appears to be a technical bug, not a policy enforcement or suspension. But it’s impacting visibility—and potentially revenue. Until a permanent fix is in place, stay vigilant and back up your GBP data.

What Dallas Businesses Might Be Most Vulnerable Right Now? Businesses most likely to be affected include:

• Firms with multiple GBPs under a single account.
• Service-based businesses with individual practitioner profiles (lawyers, doctors, etc.).
• Large local brands with departmental or franchise structures (like auto dealers or chains).
• Companies working with agencies and SEOs who manage many GBPs for clients from a single login and use spammy practices.

If you are a restaurant chain, automotive dealership, medical practice chain, you hired a spammy local SEO company like the several in Dallas that are completely fake, or other multi-location business you should keep a close eye on your Google Business Profiles for the next few days or so.

Thanks to Barry Schwartz at Search Engine Roundtable for surfacing this issue early. Dallas businesses: if you’ve experienced a disappearing profile, share your story in the comments—we’re all in this together.